Portfolio

Cranky Old Men Drinking Beer (COMDB) is a niche digital publication that leverages a bold, humorous brand voice to build a dedicated community of craft beer enthusiasts. The website translates this unique personality into a functional user experience through customized iconography and a 20-point rating scale that ranges from “The Dregs” to “Super Suds.” To maintain high user retention, the platform features a curated “Review of the Week” and a seamless guest submission portal, empowering readers to contribute to the site’s growing library of over 1,600 unsolicited reviews. It stands as a prime example of how specific brand storytelling can be integrated into technical website features to foster organic community growth.